Tadano harmonises websites
1 September 2021Japanese crane manufacturer Tadano has launched new regional websites for customers in Europe and Pan American regions as part of its brand harmonisation strategy.
The new websites combine previously separate Tadano websites into one-stop-shops with advanced search options and easier navigation. Tadano said customer can access information about the full Tadano crane equipment portfolio and connect with local Tadano contacts. More in-depth product information is available, along with up-to-date brochures, datasheets, equipment photography, and videos.
A 360-degree view feature is designed to provide customers with a better look and feel for a crane’s capabilities.
“Harmonising all equipment under the one Tadano brand is part of our long-term strategy of becoming number one worldwide in the lifting equipment industry,” says Klaus Kröppel, senior vice president sales, Tadano Europe. “The new websites make it easier than ever to access the full spectrum of Tadano equipment so customers can find the right lifting solutions for their fleet.”
Tadano says the websites will be updated with additional features and functions over the next few months.
The websites can be reached at: www.tadanoeurope.com or www.tadanoamericas.com
In the coming months, the websites will be continuously updated with new features and functions.
The new harmonized Tadano website that brings the full range of lifting equipment under a single platform can be accessed through www.tadanoeurope.com or www.tadanoamericas.com
The websites were launched
According to Tadano, the new sites offer advanced search options and features
This launch is a symbolic nod on the company's path to One Tadano as today, August 29, is the day referred to as the date of the foundation of Tadano in 1919 when Masuo Tadano started his welding business. The reimagined websites combine the previously separate websites into a single, easy-to-navigate platform. This one-stop shop will enable customer to access information about the full Tadano crane equipment line and easily connect with their local contacts. At the same time the sites will introduce new features with more in-depth product information.
