The new Terex Material Handling and Port Solutions business segments consist of two business groups. The Port Solutions business unit combines the Gottwald Port Technology of Demag Cranes Group with the port equipment business of Terex.
The Gottwald brand has been changed to Terex Gottwald to reflect the integration of the two brands, which are both well know in the port industry, the company said. With its combined product portfolio, the company offers its customers a range of manual, semi-automated and automated solutions in the port technology sector.
The Demag brand will be retained for the company’s industrial cranes. However, it will now be to extended to include the Terex name, with the phrase ‘A Terex brand’ being added after the name in marketing materials.
Aloysius Rauen, president of the Terex Material Handling & Port Solutions segment, said: "The integration of Demag Cranes Group into Terex Corporation is a strategic gain for everybody. Our customers benefit from a broader range of products that offer real added value. To serve them even better, we work closely together with the other Terex segments to gain access to markets in various regions, for example, or to utilise existing sales channels. The economies of scale alone have enabled us to achieve considerable savings in our purchasing activities, which ultimately benefits our customers."
