New Latin America sales role for Link-Belt’s Rogers

21 June 2012


Link-Belt has appointed Corey Rogers to the newly created position of regional sales manager for its Latin American operations.

Bringing with him 15 years of industry experience to the role, Rogers will be responsible for Link-Belt's activities in the Caribbean, Central America and South America, which accounts for roughly 9% of Link-Belt's total sales.

Having previously worked with the Latin American market, Rogers is seen by the firm as the ideal appointment, as Link-Belt international sales manager, Roy Burger, explains.

"Corey is a 15 year veteran of the construction equipment industry with experience that includes sales and training positions in the Latin market. His strong understanding of the diversity and unique cultures of this region will be of great value as we continue to grow and expand our Latin American market presence," he said.

Talking to Cranes Today, Rogers explained that with the recently announced appointment of BMC as Link-Belt's new dealer for Latin America, the company's opportunities for growth in the region are many.

Rogers said: "We think it could grow to double or more than that possibly within the next year or two with BMC being on board with us. BMC is a very strong partner in Brazil they have everything they need to be successful, strong parts support, strong service support, great marketing support and they're well-positioned with multiple locations throughout the country to support us. So we're very confident that that percentage [of sales] is going to grow in leaps and bounds over the next two or three years.

Explaining the firm's commitment to the region, Rogers adds, "One good thing we're doing is we're bringing on additional resources, myself included. We've got currently two people in our Latin America market for sales and service, Antonio Stern over at sales and Juan Rosas on the service side, and now myself that will be working with both of those individuals in order to bring attention to the Latin America market, specifically Brazil. We'll be expanding those resources down the road as business increases."