Tadano appoints UK and Italy business leaders

3 March 2020


Tadano has appointed Alexander (Alec) Bell as the new business leader for Tadano and Demag operations in the United Kingdom and Ireland, and Davide Camperi as the business leader for Italy.

In this newly created position that combines both business segments under a single leader, Bell is charged with managing the integration efforts for the UK and Ireland markets, exploit synergies between Tadano and Demag and leveraging market opportunities offered by an expanded product offering from a single source.

Bell brings an extensive, 20-year career in international sales to Tadano. He has held regional management positions in China, Asia and the Middle East for Volvo Bus & Trucks. He has also held several general manager positions in Ireland, Saudi Arabia and Thailand. Bell holds a mechanical engineering degree and postgraduate degree in business administration. 

Camperi has joined Tadano to lead Demag business and sales and service efforts for the Italian market. In his new position, Camperi is charged with developing Italian market opportunities, leading the Italy-based Tadano Demag team and managing integration efforts of the Demag business into the Tadano product offering in Italy.

Camperi has an industrial electronic educational background and, for the last 13 years, has held several key positions with the Manitowoc Company within the mobile cranes business. For a decade, he managed sales and product management efforts in South Europe after having had significant experience on the operations side. As Tadano’s new business leader for Italy, Camperi currently has responsibility for Demag products.

“I see tremendous potential for Tadano to serve our customers in Italy, as we offer a wide line of all terrain and crawler cranes and we can be the right partner that our customers are looking for,” said Camperi. “It’s now a matter of developing synergies between the Tadano and Demag product lines and team members in order to support our customers’ lifting needs as One Tadano.”