Since its debut in late 2012, Terex has seen more than 20 orders for the crane. The crane is built in Zweibrücken, in the German state of Rheinland-Pfalz. The state ministry of economic affairs presents a product design award each year, and this year chose the Superlift 3800.
Rüdiger Zollondz, director of product marketing, said, "We worked with experts in design and ergonomics, got extensive customer input, and collaborated with Porsche Engineering to create patented cabs for all of our cranes. In fact, the shape of the cab is one of the attributes that make our cranes immediately recognizable, especially in our Superlift 3800 crawler crane."
Terex cranes vice president of marketing Francois Truffier said, "We created a crane that operators are delighted with, delivers the performance to get a job done quickly and efficiently, and that carries a recognizable look amongst all of our cranes. We have come a long way in building one brand within Terex Cranes and product design contributed significantly to this. We can see it today, as all new products carry the Terex Cranes family look. We are proud that this effort was awarded the 2013 Rheinland-Pfalz Design Award."
