Tadano plans expansion in North America

1 May 2005

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Japanese manufacturer Tadano is planning to triple its business in North America by the time the next Conexpo comes around.

That is the target that has been set for Tadano America Corporation president Ken Sawada, he told Cranes Today.

In the financial year just ended, to 31 March 2005, Tadano had revenues of about $30m in North America, from rough terrain and all terrain cranes, truck loaders and its new line of boom trucks. The target for 2008 is $100m.

Sawada said that the target was not realistic because Tadano was still a small player in the market and there was plenty of room to grow.

He said that he was planning to appoint more dealers across the continent and hoped to make an announcement soon. As well as having more distributors, Tadano is also planning to have more product to offer. The boom truck series, developed initially for an order from Grove distributor Coast Crane, will be expanded, he said, and there will be more rough terrain models.

He also said that Tadano Faun’s G series of all terrains will also be enlarged, and that within “maybe five years” Faun would have an eight-axle AT.

The company has also set up a used crane operation headed up by Denis Roberts and based in Atlanta, Georgia. The company, which has about 25 cranes, is selling mostly in North America, also the Middle East and Asia.

Most of the used cranes come as trade-ins with the purchase of new cranes.


Tadano Faun's biggest crane so far is the five-axle ATF 160G-5 Tadano Faun's biggest crane so far is the five-axle ATF 160G-5