At the start of September Raimondi Cranes announced a bold step towards becoming a global lifting conglomerate with its acquisition of the US-based Terex Corporation’s tower crane, rough terrain crane and self-erecting crane divisions, plus Terex’s US-based after-sales and service infrastructure.
In this exclusive interview Luigi Maggioni, CEO at Raimondi, discusses the strategic rationale behind the deal, its impact on product diversification and market expansion – particularly in the US, plus how the integration of Terex’s expertise and technology will accelerate innovation and redefine the global crane manufacturing landscape.
CT: What made these specific Terex businesses – tower cranes, self-erecting, and rough terrain cranes – the right fit for Raimondi’s long-term vision to become a global lifting conglomerate?
LM: These businesses align with our strategic objective to build a comprehensive portfolio of heavy lifting solutions. The tower crane segment builds on Raimondi’s heritage in engineering excellence, particularly in models with greater lifting capacities across both flattop and luffing jib canes.
The deal also extends our capabilities into self-erecting and rough terrain cranes, allowing us to serve a broad range of applications, project scales, and – perhaps most significantly – diverse markets. Together, the product ranges form a well-rounded portfolio that addresses a variety of construction and infrastructure needs.
This acquisition represents the first step in Raimondi’s journey toward becoming a fully-fledged global lifting conglomerate, one that combines innovation, versatility, and proximity to customers across multiple sectors.
Did Raimondi consider alternative routes to diversification before pursuing this acquisition – for example, partnerships or organic expansion?
We did explore multiple routes, including partnerships and organic growth initiatives. However, the acquisition offered a direct and strategic path to achieving diversification at scale. It allowed us to immediately access new business lines, technologies, and markets that would have taken more time to develop organically.
That said, one approach does not exclude the other. We continue to pursue a number of initiatives that complement this acquisition and may lead to further collaborations or strategic partnerships in the future.
How exactly will this deal accelerate Raimondi’s presence in the US market?
The US has always been a strategic target for Raimondi but entering such a mature and competitive market required the right foundation. The Terex US service hub gives us that platform; a fully operational network with deep customer relationships, technical expertise, as well as a well-structured inventory of spare parts.
This existing infrastructure allows us to immediately engage with customers through a local presence that understands their needs, expectations, and operating environment. It also positions Raimondi to expand its footprint in North America with proximity, responsiveness, and expertise.
This is backed by our commitment to invest in both financial and human resources to expand across North America.
Will the Terex name continue on certain crane models or will all products transition under the Raimondi brand?
We fully recognise the strong market value and legacy of the Terex name, particularly within the lifting industry. To respect that heritage and to ensure continuity, we intend to retain the Terex branding on these product lines, at least during the initial phases of the integration.
This approach will help minimise disruption for our clients, dealers, and partners, maintaining familiarity and confidence throughout the transition.
Simultaneously, we are conducting an in-depth brand strategy analysis to carefully assess the best way forward. Our objective is to build a cohesive and future-ready brand architecture that preserves customer trust while aligning with Raimondi’s long-term vision for a unified global presence.
How are you ensuring uninterrupted service and spare-parts support for existing Terex customers during the integration phase?
Customer continuity is our top priority. All service operations, parts supply chains, and technical support structures remain fully active and staffed by experienced teams.
We are working closely with Terex to ensure complete operational continuity, a joint commitment to supporting customers without disruption and maintaining the highest service standards during this phase.
With 250 employees joining Raimondi how will you integrate Terex’s teams and facilities in Italy and the US while maintaining each company’s strengths?
This is one of the most critical aspects of the acquisition and we are approaching it with great care and respect for the legacy, expertise, and culture of both organisations.
Integration is being approached thoughtfully; our focus is on alignment rather than assimilation, combining strengths to create a more capable, agile organisation. We’re ensuring open communication, collaborative leadership, and structured onboarding to build a shared sense of purpose from day one. The facilities in Italy and the US will remain key operational centres, each with clearly defined roles within our global structure.
How will the acquisition influence Raimondi’s product development roadmap?
This acquisition significantly strengthens our R&D capabilities and accelerates our roadmap, which now spans over a broader spectrum, from compact self-erecting cranes to large-scale rough terrain models.
By bringing together the engineering expertise, design knowledge, and production experience of both Raimondi and Terex, we now have the foundation to accelerate innovation across multiple crane categories. Our focus will be on enhancing safety systems, improving energy efficiency, and integrating digital solutions that optimise crane operation and lifecycle management.
What synergies do you expect to realize first – operational efficiencies, cross-selling opportunities, or technology sharing?
All three areas will deliver value, but the first tangible synergies will come from operational efficiencies and cross-selling opportunities across our expanded product portfolio. By aligning manufacturing processes, supply chains, and service departments, we can optimise production timelines, reduce costs, and enhance responsiveness to clients worldwide.
At the same time, the complementarity of Raimondi’s and Terex’s product lines allows us to provide a complete range of lifting solutions through a unified commercial approach, offering customers greater flexibility and convenience. Equally important is the geographical complementarity between the two companies, which create immediate opportunities for both brands to expand into new markets.
Beyond operations, we see great potential in technology sharing and joint product development. Combining the engineering expertise of both teams open up new opportunities for innovation in crane design, digitalisation, and safety.
This exchange of knowledge will accelerate the development of next generation products and strengthen our competitive position globally.
When do you expect the acquisition to start contributing positively to Raimondi’s growth and profitability?
We anticipate positive contributions beginning within the first 12 months post-integration. The Terex divisions already have strong customer bases and established market presence, which provide immediate revenue continuity.
At the same time, the broader benefits will unfold over the medium term as synergies take effect across manufacturing, sales, and after-sales service.
The expanded product portfolio and geographic footprint will enable us to capture new market opportunities, enhance customer retention, and drive recurring revenue through parts and service. In this sense, the acquisition is not only a growth accelerator but a long-term value creator, positioning Raimondi for sustained profitability and leadership in the global lifting industry.
Beyond North America which other regions are now strategic priorities for Raimondi post-acquisition?
In addition to North America, our strategic priorities include the Middle East, Europe, and Asia-Pacific.
The integration of Terex’s product lines enables us to serve a broader range of customer needs, from residential and urban developments to complex industrial and energy related projects. This expanded portfolio allows us to position ourselves as a comprehensive lifting partner capable of addressing diverse technical and operational requirements across multiple sectors.
We are also investing in strengthening our on-the-ground presence through localised offices. For example, we recently established a new branch in Saudi Arabia with the appointment of a dedicated Branch Manager to lead the country’s operations.
This expansion is part of our glocal approach, which combines a global vision and structure with the flexibility, agility, and responsiveness of a local organisation. This ensures that our teams can deliver tailored support, faster decision-making, and long-term value to our clients across diverse markets.
You’ve called this ‘the most impactful deal in the industry in 20 years’; what do you think this means for the wider global crane manufacturing landscape?
This acquisition reshapes the competitive landscape by bringing together two historic brands under one strategic vision. By combining two key Italian crane manufacturing entities with complementary product lines and engineering expertise we are creating a more integrated and customer-focused player capable of serving diverse markets with unmatched efficiency.
For the wider industry, this deal signals a shift toward greater consolidation, technological collaboration, and strategic expansion.
Does this acquisition mark the beginning of a new expansion phase for Raimondi – should the market expect further acquisitions or partnerships ahead?
This marks the start of an exciting new chapter for Raimondi. While our immediate focus is on successful integration and maximising the potential of this acquisition, we remain open to future opportunities that align with our growth strategy. Any future moves will be equally strategic, aimed at strengthening our capabilities, market access, and long-term value for customers.
