1. Why do you read Cranes Today? (Tick applicable)
c To learn about new products and services
c For long-term strategic planning
c To learn about market opportunities
c To learn about suppliers
c To track competitors
c To keep up with technology
2. What is the most useful way to learn about
the crane industry? Please rank the sections, starting with “1” for your favourite section,
“2” for your second favourite, and down to
“6” for your least favourite.
Reading Cranes Today c
Talking to colleagues c
Talking to customers c
Talking to suppliers c
Using the internet c
Reading other magazines/newspapers c
3. How useful is Cranes Today in gathering information about the crane industry?
c Essential c Very useful
c Fairly useful c Not useful
4. What do you like about Cranes Today?
5. Which sections of Cranes Today do you like most, and which do you like least? Please rank the sections, starting with “1” for your favourite section, “2” for your second favourite, and down to “8” for your least favourite.
Comment c
News c
Job stories/case studies c
Company profiles c
Regional Focus features c
Product features c
Technical features c
Side view c6. What other sorts of information could we supply that would make your job easier?
7. What other subjects would you like featured?

8. What do you believe are the most important issues in the industry at the moment?
9. Does Cranes Today adequately cover the parts
of the world in which you are interested?
Yes c No c If no, which regions or countries would you like to see in more detail?
10. On a scale of 1 (excellent) to 10 (useless),
how useful do you find our website (www.cranestodaymagazine.com)?
Rank (1 to 10) c Not visited the site c
11. Are you aware of our e-mail newsletter?
Would you like to receive a copy every month?
Yes, sign me up c No c
12. Which of these do you read? How do you rate them on a scale of 1 (excellent) to 10 (poor)
Cranes Today c
International Cranes c
Krane+Buhne c
Cranes and Access c
Cranes and Transport c
Kran Magazin c
Lift and Access c
Lift Systems c
Crane Hotline c
Other (please identify) _________________________
13. What differences have you noticed between Cranes Today and International Cranes?
14. Which magazine do you prefer, and why?
15. Do you regularly read and respond to advertising in Cranes Today? Yes c No c
If you do, why? If you do not, why not?
16. How long have you been reading Cranes Today?
c Less than a year c 1-2 years
c 2-4 years c More than 4 years
17. What do you do with your copy
after you have read it?
c Keep it for future reference
c Circulate to friends & colleagues
c Throw it away
18. How many people read your copy of Cranes Today?
c
19. To qualify for the case of wine, please complete:
Name:
Job title:
Company:
Address:
E-mail:
Company products/activities:
20. Fax this form to: +44 (0) 208 269 7803 or go to
www.cranestodaymagazine.com/survey
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