In a stand opening ceremony, Zhan Chun Xin, Zoomlion CEO, mentioned the company’s September acquisition of Italian concrete pump manufacturer CIFA. “Now Zoomlion has a solid step toward internationalisation, in what we hope is a new way of integration into the global market.”
In prepared remarks at the press conference, Zoomlion chairman Guojian Long said that there were four aspects to the company’s export strategy. First, it has set a goal of 60% of revenue from exports. Second, it plans to develop international manufacturing and sales systems. “It is a basic feature of a global manufacturer, and the main cause lies in the controllability of global resources. Diversified developing opportunities brought by regional diversity enhance the capacity of the enterprise to fight risks,” he said. The company plans to have set up 35 branches and 160 service centres outside China by 2010.
Third, it plans to improve technical development to make ‘design and techniques meet international requirements’ and implement ‘reasonable and progressive’ personnel decisions. “We will innovate on the basis of promising traditional Chinese culture to build a modern and open enterprise culture system.”
Fourth, it expects to come up against cultural clashes, but has a plan to deal with them. “Overseas development will certainly face the problem of choosing management teams. Frequently the differences of geography and culture will lead to the clash of values. But we believe that the solution to these cultural problems should rely on cultural [contents],” Long said.
