In our fleet: Asiagroup

10 December 2013

Managing director Steven Poh describes how Asiagroup’s three companies offer a range of crane services across Singapore and Malaysia.

Our group of companies has a significant presence in the Asia region. Asiagroup has been active in the Singapore crane rental market since 1993; together with its associate companies, Asiagroup Sdn Bhd which core market is in Malaysia; and Leong Kiang (Asia) Machinery which focuses on trading of construction equipment. We were appointed as the sole distributor for Dynapac equipment in both Singapore and Malaysia in September 2013.

To service the growing heavy hoist and transport industry, we have both rough terrains and all terrains from 8t to the new 1,000t crane; crawlers from 50t to 650t; and 60 axles of Goldhofer modular trailers to cater to over-sized cargo. Our fleet is mainly made up of German-made brands Demag and Liebherr and Japanese-made brand like Kobelco, Tadano and Sumitomo.

Our comprehensive fleet of equipment, together with a total skilled workforce of 400, is able to competitively adapt to the needs of different heavy lifts in oil and refineries, construction and marine industries. In Asiagroup Singapore, we used to be the in-house crane contractor for both Exxon Mobile and Shell for more than a decade, accommodating their needs for shutdown and turnaround. In Asiagroup Malaysia, we are involved in major infrastructure projects including the launching and transportation of precast beams and segmented crossheads for highways, railway systems, and bridge launching all over the country.

The current and upcoming waves of mega infrastructure projects in Singapore have contributed to stable and sustainable growth in the transportation and heavy lift market. Recently, Asiagroup Singapore saw the need for a larger capacity all terrain, and we invested in a brand new 1,000t Terex AC1000. This can be configured with a 50m or 100m main boom, will complement our existing sizable fleet with the ability to take on more heavy and high lifts. This strategic move is also a response to the challenges of setting up the crane in smaller spaces and narrow roads, and to the increasing height of new high rise buildings.

The management has made significant efforts to regularly review the company's business and operation activities to identify areas of significant risks. As we are dependent on the petrochemical and construction industries which are cyclical in nature, plans and strategies have been discussed to source for new opportunities and equipment to add value to our existing business.

We are looking into business opportunities in neighbouring countries such as Myanmar, Indonesia and Hong Kong to expand our business region. In addition, we are also offering project management services which assist customers in the planning and safety aspects of a job, including road closure, emergency recovery of machinery, engineered heavy lifts, and rigging.

Steven Poh,
Managing Director Asiagroup


Correction: Due to an editing error, the printed version of this piece, in places, misspelt Steven Poh's first name as Stephen, and had the company name as Asia Crane Group, rather than Asiagroup. We apologise for the error.


Asiagroup’s Singapore yard, with their new AC 1000 prepared for a launch event.