Ainscough said that in his new role Leigh would be responsible for delivering profitable revenue growth across the crane hire sector throughout the UK. He would work closely with Ainscough’s heavy cranes division and sister company Ainscough Wind Energy Services (AWES) to grow the company’s market share. With a keen focus on customer service and will be driving excellence through the implementation of new directives in this area.

Robin Richardson, managing director of Ainscough said: "The business is going through an intense period of change where we are tightening our procedures and improving our services across all departments and services. Leigh’s appointment is testament to our commitment of further improving our market penetration and ensuring the vitality and viability of Ainscough Crane Hire."

Webb’s career has been in the capital equipment and hire sector and he has previously held positions at Finning UK Ltd and General Electric.