Russell will have responsibility for developing and maintaining high-level customer relationships with global companies to leverage opportunities for business development. His responsibilities also include recommending appropriate equipment for all international projects. He will be based across ALL’s headquarters in Cleveland, Ohio and its operation in Tampa, Florida.

He has 20 years of experience in the equipment business, offering expertise in international logistics assistance, which includes creating and utilising the best methods for consolidating shipments overseas, ALL said.

“They are an energetic and highly motivated company with a vision for today’s dynamic and rapidly expanding business opportunities,” Russell said.

“My goal is to expand ALL’s international sales by making sure each client’s needs are met with reliable, personally tailored service and by providing a great overall experience.”