Baldwins Industrial Services of the UK launched on 1 October Baldwins Global Distribution, a new division, to supply lifting products to the trade.
Equipment from more than 20 manufacturers, mostly in China and Taiwan, is sold under the new Baldwins brand names of LiftinGear and RadioHoist. Baldwins has also been appointed distributor for the UK and the Irish Republic of the Telecrane range of radio controls from Taiwan.
The LiftinGear brand covers a range of general lifting products and RadioHoist covers chain hoists and scaffold hoists fitted with low cost Telecrane radio controls.
As an alternative to using these names, however, customers can have their own branding, company name, phone number, etc. applied at the factory.
Mike Hughes, business unit director, expects turnover for the first year to be around £530,000 ($770,000). He described Baldwins Global Distribution as a new concept for the distribution of lifting equipment and related products aimed only at trade accounts, with a strict policy of no sales to end users.
Hughes said that the
company has established local representation in the Far East ‘giving us hands on monitoring of quality and related issues along with ensuring the goods are correct and dispatched on time’.
