Beiron will work across Sweden covering sales and customer service for Maeda mini cranes.

He will replace Thomas Almqvist, who is moving to ED Knutsen Maskin where he will be selling Liebherr tower cranes.

Beiron previously worked at Pon Equipment, where he sold hydraulic compact excavators and loaders. Before that he worked for Abelco where he focussed on compact excavators. Besides his background in selling machines, Beiron also brings with him a wealth of experience from the building industry, AB Kranlyft said.

“To constantly find new and more cost effective ways to get the job done is what attracted me to Maeda’s mini cranes, and the building industry in general,” Beiron said.

“Also to get the chance to work with a relatively young but still world leading trademark for a company with such a distinguished heritage and as stable as AB Kranlyft is great.”