Bryce joined the Manitowoc Crane Group in 2004 as vice president of worldwide marketing. Previously, he had served as worldwide sales manager for John Deere Power Systems and as director of global business development for Square D, Schneider North America.
Bryce succeeds Larry Weyers, who is now heading up MCG’s Americas region.
Etchart said that Bryce will build on the already strong reputation of the Crane CARE division.
“Thanks to the achievements of Larry Weyers and his team over the past few years, Larry Bryce will inherit as solid customer care organization,” says Etchart. “I know that Larry will keep the focus on the key strategic initiatives in order the more firmly establish Crane CARE as a key differentiator in the crane industry.”
Larry Bryce holds a Master’s of Business Administration from Northwestern University and a Bachelor of Science Degree from Oklahoma State University.
Larry Bryce, head of Manitowoc Crane Care Larry Bryce
