Franna®, the globally recognised Australian manufacturer of pick and carry cranes, is pleased to announce its expansion into Southeast Asia.
Having a strong market position in Australia, Franna successfully entered the India market, the largest pick and carry crane market in the world, with a range of cost-effective, compact models tailored to local requirements and designed with safety in mind.
“Our success in India has provided us with a scalable model for sustainable growth,” said Jaideep Shekhar, Vice President & Managing Director, Terex Materials Processing. “By building strong distribution relationships and aligning Franna products to local industry needs, we’ve successfully expanded the Franna brand in India, backed by excellent service and parts support across the country. This foundation has helped us earn the trust of customers and deliver safe, high-quality solutions that meet the evolving demands of the Indian market.”
Spanning over 3,500 square metres, the dedicated facility for Franna pick and carry cranes in India is equipped with the latest technology and assembly equipment to meet rising demand in India and export markets. The new building and the team behind it reinforce the team’s commitment to producing cranes that reflect the Franna brand’s standards of reliability and performance, while elevating manufacturing excellence in India.
“As we look ahead, we’re putting these learnings into practice in the Southeast Asia market, which has similar infrastructure demands and customer profiles,” continued Shekhar. The region presents clear opportunities, and with the right local strategies, we’re confident in our ability to replicate and expand on our achievements.”
The dedicated Franna facility in India was inaugurated by Simon Meester, President & Chief Executive Officer of Terex in 2024.
As part of the expansion efforts, Franna has appointed Aidan O’Neill to the role of Regional Sales Manager for the Southeast Asia market.
With over seven years of sales experience across diverse industries, including automobiles and mineral processing solutions, Aidan brings a proven track record of building strong customer relationships. Complementing this, his four years of analytical expertise have equipped him with the skills to identify growth opportunities in new markets and deliver actionable insights that support strategic business decisions. This blend of hands-on sales success and data-driven market analysis makes him exceptionally well suited to represent Franna as Regional Sales Manager for Southeast Asia, a region identified as having major growth opportunities in the brand’s continuing international expansion.
A key area of focus for this role will be educating the market on the unique benefits Franna pick and carry cranes have to offer. While the Franna name has become synonymous with the pick and carry concept in Australia to the extent that pick and carry cranes are generally known as ‘Frannas’ across the country, the concept is lesser understood internationally.
Franna pick and carry cranes can replace the work usually completed by smaller truck cranes, since they have no stabiliser legs or outriggers meaning set-up time is much quicker. They are designed to lift the load and carry it to its destination within a small radius, while their articulated design means that drivers maintain the load directly in front, providing clear visibility throughout operation. The focus is on demonstrating the safety, efficiency, ease of use, and the practical benefits Franna cranes deliver.
“I am very excited to join the Franna team who have an excellent reputation for safety and success,” said Aidan O’Neill. “Franna is a proven product which has captured almost the entire respective market within Australia and has more recently become one of the key market leaders within the highly competitive Indian market. I look forward to expanding this success within the South-East Asia region.”
