The company was bought by Terex in 2000, and converted to the Genie brand in 2005. Since it was bought it has multiplied its turnover seven times, according to Italian Genie dealer CTE.
CTE has been selling Genie aerial work platforms in Italy and the former Yugoslavia for many years. Now it has won the distributorship of the telehandlers.
As part of the change, CTE is now selling the telehandlers in blue Genie livery, instead of Terexlift.
Left to right: Giuseppe Maniero, CTE’s sales manager for Italy, shakes hands with Antonello Cozzolino, Genie regional sales manager for Italy. CTE and Genie shake on it