Jekko has announced the formation of Jekko Nederland, a wholly owned commercial subsidiary, as it seeks to expand its direct presence in the Netherlands’ mini crane market.
This decision marks another step in the company’s ongoing international growth strategy.
The Netherlands is recognised as a leading market for mini cranes, distinguished by a high concentration of machines in relation to its population.
The country features a competitive landscape with demanding customers, particularly with respect to technology, performance, and efficiency.
It is also home to key international companies in the lifting equipment and machinery rental sectors, factors which Jekko has identified as providing significant business opportunities.
Jekko CEO Diego Tomasella said: “The Netherlands is not simply another market for Jekko. It is one of the markets where the value of our technology and the performance of our machines can be best appreciated.
“We believe that such a strategic country deserves our direct commitment. The excellent results achieved by our directly owned branch Jekko Deutschland have confirmed that being closer to customers, with a dedicated local organisation, is the right approach.
“With Jekko Nederland, we want to bring the same level of attention, expertise and service to the Dutch market.”
According to the company, Jekko Nederland will aim to offer enhanced customer support by combining local expertise with direct relationships.
Jekko sales director Alberto Franceschini said: “The Dutch market is highly developed and customers expect innovative machines, reliable partners and excellent service.
“Our goal is to strengthen Jekko’s position by combining the performance of our products with direct customer support, local expertise and long-term relationships.”
Kees Hoogendoorn, who has extensive experience in the mini crane sector, will lead the new subsidiary. Hoogendoorn brings a strong understanding of the Dutch lifting and rental markets.
Jekko stated that the creation of Jekko Nederland underscores its commitment to direct engagement in markets where its technology and expertise are in demand.
