Until now, these products had been supported in Mexico by Nortrack de México. The agreement with the independent dealer ended on December 12 2012.

The German company said that the move to establish a Mexican subsidory underlined the growing importance of this market for Liebherr. Mexico’s large-scale investments in the energy sector and in infrastructure in recent years have given rise to increased demand, especially for mobile and crawler cranes. The upshot of this is that not only are local crane rental companies expanding, but Liebherr customers from Europe are also setting up subsidiaries in Mexico and importing machinery into the country.

The new company is designed to provide better support for Liebherr customers in Mexico and Central America and to make customer service, including spare parts supplies, more efficient in the region.

Liebherr Mexico will act as a platform for the activities of the other Liebherr construction machinery divisions. The product areas duty cycle crawler cranes and deep foundation machines will follow in the next phase of expansion. The group has two other subsidiaries in Mexico. Liebherr Monterrey, based in Monterrey, is responsible for the production of drive technology components. The other is Liebherr Servicios also based in Monterrey, which handles component services.