Business in the Middle East is always more complicated than the picture painted by the broad strokes of the general media.

For example, for many years it has been a commonly accepted truth that “a quarter of the world’s cranes are in Dubai”; a truth that has been debunked thoroughly by speakers at Middle East Cranes and by Cranes Today.

Now that some iconic projects have been postponed, the story you’ll read everywhere is that the whole region is grinding to a halt. The recent economic turmoil in Dubai will have done little to change this view.

In fact, there are still plenty of business opportunities in the region: the problem is knowing how to access them. Middle East Cranes 2010 will give you the tools to do that.

The event is to take place at the Shangri-La hotel in Dubai on 23-24 February 2010.

Middle East Cranes gives you the opportunity to find out where the best opportunities are, to discover more about the most efficient tools for the contracts you want to win, and to meet two hundred of the most influential purchasers and suppliers in the lifting industry.

Middle East Cranes 2010 will help you understand the lifting industry in the Gulf. You can now apply to attend, speak, or sponsor.

To learn how you can speak at Middle East Cranes 2010, contact Will North on wnorth@cranestodaymagazine.com, or +44 (0)208 269 7779.

To attend, contact Kate Hearn on khearn@worldmarketintelligence.com, or +44 (0)208 269 7743.

To sponsor Middle East Cranes 2010, contact Martin McCarthy on mmccarthy@worldmarketintelligence.com, or +44 (0)208 269 7848.

You can get more information on Middle East Cranes 2010 at www.middleeastcranes.com. For regular updates, follow the event’s official Twitter feed at twitter.com/middleeastcrane.

Middle East Cranes 2010