Richardson joins the business with extensive sales and operations experience gained in a capital equipment and rental environment. Prior to joining Ainscough, Richardson held several senior positions with Avery Weigh-Tronix and, most recently, Aggreko, the generator rental company, where he was managing director for Northern Europe.
Speaking of his enthusiasm at joining Richardson said: "Ainscough is a fantastic business with a strong brand and market presence. I am both pleased and proud to be taking on the challenge and look forward to working with the team as we embark on the next exciting phase of our story."
