Schad was formerly chief executive at Essex Rental Corporation and will now cover sales of crawler lift cranes, duty cycle cranes and foundation machines in the area covering Illinois, Indiana, Michigan, Minnesota and Wisconsin.

Gernot Schranz, president of Liebherr Nenzing’s USA business, said: "I am pleased to have our cranes and foundation machines represented by someone with such an established background in the industry as Schad. In addition Schad’s ties to the both construction and rental customers make him a perfect choice for Liebherr’s sales efforts in the Midwest region."