“Doug Friesen wanted someone with excitement, with heartfelt belief,” Limbach told Cranes Today, referring to Terex Cranes North America’s vice president. “People don’t care what you know until they know that you care.”
The training courses draw on a lot of existing information, but the technique, style and uniformity of the training is new, Limbach said. He said that courses are currently optional, although Terex is considering making them mandatory. All Terex distributors are currently being trained as a matter of priority.
Formal training programs will be rolled out to other staff by September, Limbach said. Regional sales training will take place in Waverly, Iowa and Wilmington, North Carolina.
All distributor training programs will be attended by the Terex regional business manager responsible for that individual distributor. There are currently four regional business managers across North America in these newly-organised positions. Regional business managers are supposed to represent the face of Terex Cranes to distributors and their customers, and liaise internally with product managers, upper management, and the traffic and engineering departments. They report to new senior manager Dave Kuhlman.
