Terex said the decision is a continuation of the policy announced in early 2008 to reduce participation in regional shows and to support shows that are managed by global trade associations, where the revenue generated is used to promote the overall interests of the industry
“In 2009 and beyond, Terex will continue to evaluate our marketing investments and judge them by how effective they are in driving customer relationships and satisfaction,” Katia Facchetti, Terex senior vice president and chief marketing officer.
“Accordingly, we are redirecting some of the considerable investment we would have made in our Intermat presence to Terex activities that will enable us to interact with our customers directly and build better long-term relationships.”
Intermat takes place in Paris on April 20-25. Cranes Today will be present throughout the show at stand E6 G 048. The March edition of Cranes Today also includes a preview of the show.
