Prairie Village, Kansas, USA-headquartered wire rope, synthetic rope and netting, and electromechanical cable manufacturer WireCo has launched its Made in the USA High-Performance crane ropes. The announcement was made today at the start of ConExpo.

This means, for the first time, customers can now purchase WireCo’s Casar and Oliveira brand ropes made at a production centre in Missouri as part of $30 million investment. According to WireCo it’s part of its commitment to deliver the same quality ropes that customers have acquired from facilities in Germany and Portugal but now also produced in Sedalia, Missouri. The new ropes follow the exact same manufacturing and testing protocols, but local production means improved availability and quicker delivery for United States customers.

WireCo says the $30 million investment has completely transformed its Sedalia facility into a high-performance crane rope centre. WireCo has also invested in other facilities across the United States in order to satisfy the growing demand for customers for domestically produced ropes. The company is looking to add more than 40 jobs to help support the initiative.

“Our Casar and Oliveira ropes have long enjoyed great recognition and loyalty to our US customers, but production in Europe posed logistical challenges,” said WireCo CEO Keith White. “We strongly believe our ropes and our brands deserve to be made in America and our investments back that up. We’ve never invested this much capital in one single project. That’s the power of Casar and Oliveira ropes.”

WireCo is showcasing the new ropes and the scope of the Made in the USA project at its booth No. N11227 at the ConExpo show in Las Vegas. Visitors can see rope samples, learn about the rigorous testing protocols and view videos and LCD displays featuring the products. Visitors to the booth can also meet with WireCo’s rope experts and discuss their specific crane needs.