HMF customer experience centre

18 January 2024

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New building, on former production site that was lost to fire, integral to HMF Group’s growth plan.

Danish truck-mounted crane manufacturer HMF Group has started construction of a customer experience centre in Galten, Denmark. HMF says the centre is designed to enhance proximity between ‘customer-oriented employees and the customer centric processes’, thereby enriching the customer journey.

The new centre is on the same site as its former production facility which was lost to a fire in 2021.

The construction project will result in the establishment of a department with a

focus on administrative functions and technology development.

Currently situated in Højbjerg, customer-related activities will now be consolidated at the new location in Galten.

Mikkel Winther Andersen, CEO of HMF Group, says, "Our new building is an integral part of our growth plan designed to future-proof HMF and establish a foundation for sustained expansion. This development aligns with our commitment to elevating customer focus and satisfaction."

The new facility is anticipated to be operational in early 2025 and will house key departments, including management, research and development (R&D), export, product management, and marketing. HMF says the relocation of these functions to Galten reflects its dedication to streamlining operations and fostering a more customer-centric approach.