April leader - Time for a change
1 April 2010You may have just picked up your copy of Cranes Today from our stand at Bauma, or received it as a regular subscriber.
Regardless, you’ll have noticed that we’re sporting a new look, which we unveiled on the opening day of the largest construction (and crane) equipment show on earth.
We felt it was time for a change.
Cranes Today has been serving the crane industry for nearly four decades, and its history and heritage are to be respected. Let’s be honest, more than anything, that’s what sets us above the rest. And it’s why we haven’t altered the logo, just enhanced the trusted gateway to our products and made room on the front cover for a preview panel of the content within the issue.
True, the title represents 424 issues of history, but the magazine has never been retrospective and has constantly evolved, perhaps of late faster than ever before.
By the way, on the last available audited figures, we were circulating 4,729 more copies than our most notable international competitor.
As I’ve touched upon at our recent events – Middle East Cranes and Cranes Asia – the latest name of our publishing company, World Market Intelligence, reflects a changing face of trade media.
Our focus continues to be multi-faceted, as we engage Manufacturers, suppliers of all kinds, and end users. It’s to this end that we have worked with industry and our design and marketing teams to produce a cleaner, crisper, fresher, easier-to-read Cranes Today.
We believe the new fonts and clearer navigation tools make it a more efficient on site tool, read from senior manager to rigger.
You, the crane industry, deserve the credit for providing an eager audience for our wide ranging (and growing) portfolio of print and online products, events and information services. You demand that our business adapts, like yours, to the world’s changing challenges and opportunities.
What do you think of our new look?
