The cranes were sold to Allied under the companies’ new strategic marketing alliance. A key part of the alliance is the ‘re-rental’ programme. Allied will hold the cranes in its nationwide stock; when a local crane dealer has a request for a Manitex crane, but no cranes of its own in stock, Allied will be able to supply them.
Manitex’s Scott Rolston told Cranes Today, “If a customer wants a Manitex, it will be available either at their local dealer, or at one nearby
“If someone has a job, and sees that they need a Manitex crane we want one to be available, whether it’s a one day job, a one week job, or many months.”
Andrew Rooke, president and COO of Manitex International, said, “The receipt of this initial order from Allied is validation of the objectives for our strategic alliance with them. Allied has an extensive range of Manitex cranes and the re-rent program allows end-users access for project-specific activities, or as a first introduction to the Manitex product before purchase from our dealers.
“While this order is for our 17-ton crane, we believe the re-rent programme will drive increased usage and demand for all our cranes as more users gain an appreciation for their capabilities and then progress to utilise additional products from our extensive range.”
“The Allied re-rent fleet provides a solution for our partners by allowing them to access our nationwide fleet,” said Woody Weld, owner of Allied Crane & Machinery. “This allows our partners to profitably meet customers’ needs without having to purchase equipment until they have a sufficient volume of activity. We purchase Manitex boom trucks because of their superior engineering, strong resale value and excellent customer acceptance.”
The Manitex 1770C boom trucks have a three-section boom that can be extended up to 70ft and can be outfitted with a 29ft fixed jib or a 40ft two-section telescoping jib. Front-bumper stabilisers are available for 360-degree operation.
Allied Crane & Machinery carries a wide range of Manitex boom trucks, from the 1770C to the 50-ton 50110S with enclosed, air-conditioned, operating stations. The Allied fleet has booms ranging from 70ft to 124ft with 110ft booms and jibs ranging from 29ft to 55ft. The cranes are custom-mounted on Sterling, Peterbilt, Ford and Navistar chassis equipped with engines of up to 410hp and with automatic or manual transmissions.
