Terex and IIE partnership in Oman10 February 2023
International Integrated Equipment appointed as distributor for Terex rough terrain cranes and Franna pick and carry cranes in Oman.
Terex’s rough terrain cranes, which are manufactured in Crespellano, Italy, and its Franna brand of pick and carry cranes, which are made in Australia, will be distributed in Oman by construction equipment distributor International Integrated Equipment (IIE).
To mark the partnership the companies conducted a ceremony at IIE’s office in Muscat. At the ceremony Ajit S. Nair, head of sales, Middle East & Asia, Terex rough terrain cranes and Franna pick and carry Cranes, said, “The Middle East is an important region for Terex in terms of current and future potential. We have been a leading crane brand in the Middle East region for many years and to enhance our capabilities even further and to serve customers better we have a clear strategy of going with the distribution model.
It is imperative to have the right partner; we invest in them, they invest in us and we grow together. IIE, a Suhail Bahwan Group company, is a highly reputed organisation, has the market know how and is focussed on customer service. We are delighted to have IIE as our partner in Sultanate of Oman.”